Some Things to Consider
These are just my thoughts, I’m in no way affiliated with Polestar
Before making performance package Volvos the Polestar name was known in the racing world. Polestar began as a racing brand that engineered race cars. Their initial goal was just to build a racecar to win the Swedish Touring Car Championship. They’ve gone on to do much more than that since then, but at their core and in their ethos is the spirit of performance. Every car they get their hands on needs to be precisely engineered and have maximum output.
After being purchased by Volvo, Polestar was able to pair its detail-oriented engineering focus to Volvo’s design first mentality. This marriage has led to the Polestar 1 and Polestar 2, and now the Polestar Precept.
Going forward Polestar has increased its messaging around sustainability in design. Their future products (most likely) will be made to use little energy, be self-sustaining, and be made of composite recycled materials. The Precept concept is evidence of their sustainable future you can read more about here. It should also be considered all of the many pieces of infrastructure needed to support future modes of transportation, think Tesla Supercharger, Tesla Powerwall, etc. What are we going to need in 20 years to support our transportation infrastructure?
The Polestar is a reference to the North star that Vikings and other seamen would use to navigate their way at night. Polestar is very proud of its Scandinavian roots and their designs are evidence of that.
Scandinavian Art & Design
It definitely could be argued that without Scandinavian design we would never end up with the iPhone. If I were to enter I’d consider looking into a few of the following artists and designers as a reference.
Kaare Klint is widely known as the father of Danish furniture design which since he created has remained largely popular. What made Klint so iconic was clean, pure lines, and excellent craftsmanship.
Arne Jacobsen is another Scandinavian furniture designer who focused on simple pure form. His most notable design is the famous egg chair, which is still manufactured and widely sold today.
The works and writings of Poul Henningsen may be another place to find your inspiration. Poul’s famous lamp pieces were inspired by and mimic the natural world using simple lines and abstractions of natural shapes.
A more contemporary influence could be Olafur Eliasson who explores a myriad of form factors and mediums to do his work. All still resemble and feel rooted in Scandiavian design and art.
Do whatever you’d like! Make something new, exciting, and beautiful. Make it something that you’ve never seen before. Push the boundaries of what Polestar means and is. Make something that you’d like to use or own. Keep the philosophy of Polestar up front, and reference your decisions off of that.