An Abbreviated History
Under its first name “Flash Engineering”, Polestar was born to build a racecar to compete and win the Swedish Touring Car Championship in 1996. The driver was Jan “Flash” Nilsson who drove the Volvo 850. The success they found in winning the first and second year led them to take their car to the international venue. Nilsson actually sold his half of the business to Christian Dahl in 2004. Dahl was responsible for the name change from Flash Engineering to Polestar which he said was to “represent the frozen north of Sweden with the pole star and also playing on the connection to pole position and star of racing”.
It wasn’t until 2009 that the brand was taken under the Volvo wing officially as a brand partner with the new name Polestar Performance. They were moderately successful to this point, but Robert Dahlgren won the drivers championship in a Polestar C30 which led them to grow in business with Volvo for more consumer vehicles. In 2015 Volvo ended up buying Polestar Performance outright. In 2017 Volvo announced that its Polestar brand would now only produce high-performance electric and hybrid vehicles and that it would be its own brand.