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The Competition For The Cybertruck

Ben Parker

The Tesla Cybertruck

Credit Tesla

Article Highlights

Pick up trucks are perhaps the perfect candidate for electrification. One of the largest benefits of electric cars is the instant torque from the electric motor. Torque is all you hear truck people talk about (when it comes to the engine). So it makes sense why these should be electrified. Yet, the evolution of electric trucks has been slower than that of electric sedans. Pick up truck owners are typically very brand loyal, more so than any other car buyer. Their brand loyalty makes it hard for large manufacturers to consider changing the platform from gas to electric. Still, a few of them are and I’d guess more so will follow before the year is over. Many manufacturers convinced by the growing excitement surrounding the Cybertruck. Other manufacturers have had this goal completely on their own.

Tesla Cybertruck


I’m including Tesla and the Cybertruck on this list as a means of comparison against all the other manufacturers. We all remember the bumpy reveal of the Cybertruck, yet even still within 48hrs of the reveal, Tesla had 146,000 pre-orders with a full 200,000 person waitlist a day or two following. Even the toy version of the Cybertruck released shortly after by Mattel had a waitlist. Why so many? What makes the Cybertruck so special? To understand you’ve got to separate the fanboy hype from the reality of what made this truck potentially better than the competition. 

Price: 

Starts at a very competitive $39,900


Range:

The lower model starts at 250 miles, and they claim the higher model will be 500 miles


Towing Capacity: 

The higher model 7,500+ lbs


Storage: 

100 cu ft of space



Rivian R1T


Credit Rivian

Perhaps the most widely known competitor of the Cybertruck is the Rivian R1T. The R1T had a brief moment of being in the limelight before the Cybertruck unveiling shattered its own window to overtake it. Rivian’s goal as they state on their website “[is] to keep the world adventurous forever.” And their truck seems to be aimed towards smaller, recreational truck buyers. People who previously may have owned a Toyota Tacoma or a Jeep. 


Price:

The Rivian R1T was launched with a $69,000 price tag (which frankly isn’t absurd) but has now been lowered to closer to a $50,000. The actual number is still yet to be released.


Range:

400 mile range


Towing Capacity:

11,000 lbs


Storage:

Couldn’t see on their website the actual bed storage space but roughly 100 cu ft with included 12 cu ft of lockable storage space. 


Credit General Motors

Credit Atlis Motors

Atlis XT


Credit Atlis Motor Vehicles


Atlis is another company that is taking aim at the Cybertruck. As far as design goes I’d give this one third place. The design is a half step away from what pickup trucks today look like and towards a future form factor. Similar to the R1t the Atlis puts a new take on the front end of trucks. It should be said this truck only really looks any good in black. Atlis is a company that is also positioning itself as a platform maker, so you can buy their XP platform to put underneath an RV, or maybe even another truck. One big selling point/claim of the XT is that the truck will charge in 15-minutes. The Cybertruck only with rapid charging will charge in 20 minutes.

Price:

The XT starts at a smooth $45,000 making it a smudge cheaper than the R1T.


Range:

Up to a 500 mile range


Towing Capacity:

Atlis makes some more claims that chalk the XT up to being potentially the top dog of these trucks. With trailer hitch towing up to 17,000 lbs. Fifth wheel and gooseneck towing capabilities up to 35,000 lbs. The payload capabilities up to 5,000lbs. That’s a lot of power.


Storage:

Depending on the configuration you get you can upgrade your storage. As far as I can tell this is the only truck thus far that allows the option of a dually. You can also get a flatbed, or a service body if you use the truck commercially. 


Workhorse


Credit Workhorse


One of the first electric trucks the Workhouse WD-40, I mean the W-15. Workhorse makes commercial electric vehicle parts and vehicles for freight, and shipping companies. They revealed their take on a commercial pickup truck in 2018 which was earlier than the whispers of nearly all of these other companies but sadly Workhorse has not yet seen their prototype go into production as they’ve been bleeding cash for the past two years and have recently instated a new CEO. It seems that the W-15 may not actually be a real competitor to the Cybertruck as the company is working hard to remain solvent.


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Credit Bollinger Motors

Bollinger B2


Credit Bollinger Motors



The Bollinger B2 is the first electric truck I ever, ever, heard of. In 2017 whisperings of the Bollinger B2 appeared on the internet and their website appeared. The small company has honestly made a lot of progress and they seem to be up to the challenge of some of these more heavily funded manufacturers. The Bollinger B2 is similar to a Jeep, or a Land Rover Defender. It’s boxy, it looks like a military vehicle but it has the utility of a Jeep. You can take the top off, take the seats out, you can do whatever you want. The glass ceilings make the interior feel open and roomy.  


Price:

Not a firm answer yet, but estimates say anywhere from $70k to $125k


Range:

200 mile range


Towing Capacity:

7,500lbs


Storage:

14 cu ft in the frunk, with an up to 96-inch bed in the back. 


Lordstown


Credit Lordstown Motor Corps


From Ohio, named after the city they’re located in Lordstown Motor Corps is on a nearly 800 acre plot of land where GM used to be. The goal of Lordstown Motor Corp has been to be the midwest's new hub of electric vehicle manufacturing. Could be seen as a phoenix from the ashes of the riddled past of America’s automotive manufacturing hub. The team building these trucks seems fairly promising as many of the leaders come from leading auto brands like Tesla, GM, Hyundai, and more. The Endurance as it’s called seems pretty par for the course when lined up against some of the other trucks on this list.


Price:

$52,500


Range:

250+ miles


Towing Capacity:

7,500lbs


Storage:

No information yet.


Ford F150


Credit Ford Motor Company



We don’t need to say much about Ford as we know much of their history is in creating potentially the most popular pickup truck platform of all time (in America) the F150. Their claim is that they were the leader from 1977 to 2017. But this behemoth of an automaker is not known to venture into alternative energy vehicles -- even electric. This past year we saw them announce the electric Mustang, and a new all-electric F150. When they announced they released a picture of the truck towing an over 1 million pound train which many are calling their bluff on. We’ll see in 2021 if the relic that is Ford can stand up to the Elon Musks of the world. 


Price: 

We don’t have a ton of details. But insideevs estimates the trucks price at around $100,000


Range:

No information yet


Towing Capacity:

No information yet


Storage: 

No information yet


GM Electric Hummer + New Electric Chevy (?)


I would say that like the Cybertruck a new Hummer has been greatly anticipated but I’m not sure that’s all true. I thought we left those gargantuan ugly behemoths in their 2006 resting place. Alas, it has returned in electrified form. With some design updates, what once was a brash jersey shore, frat-boy looking, drug selling SUV, is now a refined truck (they’re making an SUV version also) from the future. I’m not sure why they’re using Lebron to sell this Hummer also. Someone please go to this website and explain to me why Lebron James is there. 


Price: 

It’s estimated that this one will go for roughly $70k


Range:

400 mile range


Towing Capacity:

11,500lbs 


Storage: 

Comparable to the GMC Sierra most likely around a 79” bed

Chevy also recently announced that they’ll be adding an electric truck to the GM family by 2025, apparently with a 200kwh battery which would give it some big boy range.

Neuron T-One

Credit Neuron EV


Neuron is one that has released perhaps the least amount of info about their pickup the T-One. We can glean from their brand ethos a little bit about what the truck may be like. When revealing their truck line-up (which includes the T-One, TORQ, STAR, and the MET) they spoke about their idea of “performance” saying, “For us, vehicle performance is determined by usability. Why are vehicles engineered to go faster than the speed limit if our goal as a society is to reduce car accidents? Neuron’s product quality is measured by ease of use, comfort, reliability, safety, and sustainability.” So we can imagine that their pickup will reflect that. Some of the main power features they’ve talked about are a “multi-source propulsion system [that] draws power from an all-electric traction battery pack, replaceable reserve power, and removable solar panel truck bed cover.”


Nikola Badger


Credit Nikola Motors


The other half of Tesla’s namesake Nikola is in the business of making electric vehicle technology for freight trucking but decided that they should put that technology into a pickup truck. What makes the Badger so interesting is the combination of battery power and fuel cell. So you can switch from your standard electric battery to hydrogen power. Nikola started their business in 2012 so they’ve been around for a bit longer than some of the other manufacturers on this list and their track record (or should I say “truck” record) has proven pretty successful. Two years ago Nikola opened up a lawsuit against Tesla over some of their freight trucking patented technology. Mr. Musk has his eye and his appetite on the whole transportation industry, and that’s put him in direct competition with Nikola, and many other smaller technology manufacturers. But it still remains that the projected specs of the Badger make the Cybertruck look a little bit like child’s play. I’ve kept 0-60 times off of this comparison, but the Badger is claimed to do 0-60 in 2.9 seconds. That’s insane. 


Price:

Not announced


Range:

600 mile range between battery and fuel cell


Towing Capacity:

8,000 lbs


Storage:

Not announced


The verdict is still out on which truck will claim victory. It’s also important to note that this is truly the beginning of an arms race for electric trucks. With so many newcomers gaining significant ground against some decades-old truck manufacturers. The hope is that from all of this we can see an improved form factor that both increases utility, and reduces carbon impact as internal combustion trucks have incredibly bad fuel economy. The US Department of Energy surveyed that the average fuel efficiency for the light van/truck category is a whopping 17.5/mpg. Even though these trucks are so bad for our environment they’re selling like hotcakes. In the United States in 2012 7,188,000 were produced, just a decade later in 2019 12,237,900 were produced. There’s a growing demand for these things so one (if not more of these manufacturers better figure it out. 


If you want to learn more about the pros and cons of electric vehicles read this analysis I did here.


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